Major
About this major
Marketing creates value for customers, organisations and society by understanding market needs and aligning what companies offer based on market insights. It is pervasive and increasingly vital to the success of private and public sector organisations. You will learn how to communicate value to consumers and examine the strategies for successful marketing.
Our teaching and research benefits from strong links with business, professional associations and government. We draw on the industry experience of our staff as well as our industry connections made up of Australia's most senior marketers.
Our Marketing major emphasises critical and analytical thinking and the practice of marketing as an applied science. It provides knowledge about consumer behaviour and purchase decision making, integrating theory and practice from many branches of the social science. Our curriculum is grounded in the real world and emphasises interactive exercises, team building, role-playing, business planning, problem-solving, public presentations and social interaction.
The breadth of marketing careers provides room for all kinds of people, including those who see themselves having more general people and communication skills, as well as those who are highly entrepreneurial or seek a role that combines analytical thinking and creativity.
The knowledge and skills you will acquire from our marketing major are highly portable across a wide variety of career options and international boundaries.
About this major
The Marketing major requires students to complete 48 credit points in units of study, as follows:
(1) two 1000-level core units of study (12 credit points):
- Marketing Principles
- Marketing Research
(2) two 2000-level core units of study (12 credit points):
- Consumer Behaviour
- Marketing Insights
(3) one 3000-level core unit of study (6 credit points):
- Marketing In Practice
(4) three 3000-level selective units of study (18 credit points) selected from the following:
- Advertising: Creative Principles
- Building and Managing Brands
- Digital Marketing
- Industry and Community Project
- International Marketing
- Marketing Communications
- Marketing Strategy and Planning
- New Products Marketing
- Services Marketing
- Strategic Social Marketing.
Note. Not all selective units will be available each year.
Students also have the option of completing a minor in this subject area.
Career Pathways
Marketing is central to any organisation's success and the demand for highly skilled marketers is strong.
Career outcomes
- Marketing managers
- Business strategists
- Advertising executives
- Marketing communications specialists
- Brand managers
- Product managers
- Market researchers
Courses that offer this major
The course information on this website applies only to future students. Current students should refer to faculty handbooks for current or past course information.
To help you understand common terms that we use at the University, we offer an online glossary.
